Who is ballad?

It’s no secret that Neo-Soul and R&B are under celebrated genres in today’s music. Loyal R&B fans are searching high and low for the next generation of musicians to fill in the void for the lack of timeless music. And that’s where Ballad comes in.

Ballad is a soulful R&B singer born in Luanda, Angola, who used music as a safe space to migrate into the American culture. His unforgettable sound is reminiscent of Maxwell and Prince wrapped into one, with an eclectic image to match. Ballad’s sultry voice and passionate lyrics has earned him over 200k streams with his EP’s, Croix and Suite ‘89, and has reached a demographic of over 60% women. His hit singles “Jasmine” and “Give It All” has been featured on popular websites like DJBooth.net, ThisIsRNB.com, and YouKnowIGotSoul.com to name a few. Ballad’s vision and passion for quality R&B is evident and he shows no sign of slowing down.

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August 2016

Today we’re introduced to the sounds of Boston’s best kept secret Ballad, continuing push for his recently releases “Croix” EP, Ballad delivers lead single “Give It All.” The Jay Muse-produced track features a blend of old school hip-hop inspired beats with a slow jam feel. Ballad’s signature falsetto soars over the production as he sings about being deeply in love. When asked about the single Ballad’s said “Often times we’ll get tested in our relationships,”. “Give It All is about realizing