Who is ballad?

It’s no secret that Neo-Soul and R&B are under celebrated genres in today’s music. Loyal R&B fans are searching high and low for the next generation of musicians to fill in the void for the lack of timeless music. And that’s where Ballad comes in.

Ballad is a soulful R&B singer born in Luanda, Angola, who used music as a safe space to migrate into the American culture. His unforgettable sound is reminiscent of Maxwell and Prince wrapped into one, with an eclectic image to match. Ballad’s sultry voice and passionate lyrics has earned him over 200k streams with his EP’s, Croix and Suite ‘89, and has reached a demographic of over 60% women. His hit singles “Jasmine” and “Give It All” has been featured on popular websites like DJBooth.net, ThisIsRNB.com, and YouKnowIGotSoul.com to name a few. Ballad’s vision and passion for quality R&B is evident and he shows no sign of slowing down.


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February 2018

When someone announces that they are going to give it all, they better bring it. In the case of singer-songwriter Ballad, he does just that on his single, aptly named "Give It All." With a falsetto that falls somewhere between Lloyd and Maxwell, Ballad maintains enough uniqueness to be his own man. However, "Give It All" is not simply a display of his vocal range. Instead, he works his voice in tandem with a thumping beat and together they are both soothing and invigorating. The track