Who is ballad?

It’s no secret that Neo-Soul and R&B are under celebrated genres in today’s music. Loyal R&B fans are searching high and low for the next generation of musicians to fill in the void for the lack of timeless music. And that’s where Ballad comes in.

Ballad is a soulful R&B singer born in Luanda, Angola, who used music as a safe space to migrate into the American culture. His unforgettable sound is reminiscent of Maxwell and Prince wrapped into one, with an eclectic image to match. Ballad’s sultry voice and passionate lyrics has earned him over 200k streams with his EP’s, Croix and Suite ‘89, and has reached a demographic of over 60% women. His hit singles “Jasmine” and “Give It All” has been featured on popular websites like DJBooth.net, ThisIsRNB.com, and YouKnowIGotSoul.com to name a few. Ballad’s vision and passion for quality R&B is evident and he shows no sign of slowing down.

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For, Lost Thoughts

For, Lost Thoughts

Tracklist
About album

For, Lost Thoughts is Ballad’s most personal project to date. Since the release of his last EP, Croix, Ballad experienced a transitioning period in his life where he ultimately learned some of his biggest lessons in love. Laced with vulnerable, every word uttered from Ballad tells a story, his story. The project includes his single release “Wondering”, which is a slow ballad dedicated to love lost.