Who is ballad?

It’s no secret that Neo-Soul and R&B are under celebrated genres in today’s music. Loyal R&B fans are searching high and low for the next generation of musicians to fill in the void for the lack of timeless music. And that’s where Ballad comes in.

Ballad is a soulful R&B singer born in Luanda, Angola, who used music as a safe space to migrate into the American culture. His unforgettable sound is reminiscent of Maxwell and Prince wrapped into one, with an eclectic image to match. Ballad’s sultry voice and passionate lyrics has earned him over 200k streams with his EP’s, Croix and Suite ‘89, and has reached a demographic of over 60% women. His hit singles “Jasmine” and “Give It All” has been featured on popular websites like DJBooth.net, ThisIsRNB.com, and YouKnowIGotSoul.com to name a few. Ballad’s vision and passion for quality R&B is evident and he shows no sign of slowing down.


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Suite ’89

Suite ’89

1. Jasmine 04:10
2. Sweet Lovin' 03:27
3. XXX 03:45
4. I Don't Care 02:41
5. What To Say To You 02:54
6. You 03:47
7. Do It Like You 04:23
About album

An old school feel, with a modern twist. ‘89 is representation of Ballad coming into his own musically. He blends the sounds he loved and grew up listening to, with his own style and feel.

Artist: Ballad
Release Date: 28/03/2017
Genre: R&B
Publisher: Ballad